Learn how to become a USATT Organizer!
Organizers are Partners
USATT Organizer Partnerships
This is a partnership collaboration, not a merger or creation of LLC or similar. Our existing organizations are collaborating on a project of running a USATT Tournament. The partner and organizer is partnering with the USATT to operate the tournament under the USATT policies and standards.
USATT & ORGANIZERS WORK TOGETHER.
Individual organizers who join the network may set the details of their own events (entry fees, draw size and format, prize money, etc.) while consulting with USATT on the alignment of those details with the USATT platform. Each event will be discussed and consulted with the USATT and partner organizer to align the organizers wishes with the USATT standards and values. We are looking to contact and develop relationships with tournament directors, organizers and tournament supervisors.
Criteria for Event Host Venues & Host Organizers
1. Host agrees that 21UTC collects 100% of entry fees, and revenue-shares with the venue or pays a compensation of the host / host venue. All registrations are collected on the USATT platform / website and or administration.
2. Host allows streaming/ media of the event
3. Host allows sponsors, vendors, entertainment space to be sold and to set up at the venue during the event, banners hung and etc.
4. Host will Consider holding 1 monthly event or 12 annual minimum with minimum 32 players each.
5. Host will Consider contributing cash to the prize money portion of the tournament to increase players spectators and sponsor participation OR consider approaching sponsors to sponsor the event financially and or joining the SPONSOR RECRUITER TEAM.
6. Host will manage operate and run the event with 21Ace Tennis Events LLC, and or run the event independently with 21Ace Tennis Events LLC overseeing operations, planning and organization, 21Ace Tennis Events LLC team and staff may or may not be on site! Depends per event, will be discussed per event.
7. Ideally, we will look for COUNTRY Clubs, Private Academies, Resorts, venues with amenities, as we are a always looking for the best venues to present events. If your venue has amenities that would be ideal for players, coaches and or spectators, please let us know! This is not a requirement, we host all kinds of events at all kinds of facilities!
8. Host will consider the needs and wants of players and spectators during the event and the quality of the event at all times.
9. Host will agree to host the event in the time frame agreed upon, usually 1-5 days!
10. Host will assist in negotiating player deals with hotels, Airbnb’s, restaurants, etc. The more involved, the better the event, USATT and the host will benefit.
11. HOSTs will be selected based on their qualifications and amenities.
12. Roughly 250,000 population – 500,000 minimum around host venue IS preferred for Champions Circuit tournaments.
13. Hosts under no binding agreements, can come and go and host at leisure.
14. Exclusivity based on venue area by geographic location can be discussed.
15. Host venue will do their best to plan, organize, execute and put on a successful event with the most players and participation possible and a high quality experience for all involved.
16. Prize money – no less then $1000, no maximum.
Hosts will Pursue new sponsors and existing sponsors to provide prize money.
USATT will assists in this as well.
17. No upfront fee required by venue hosts, in return, no court rental fees will be charged to USATT, with profit share a possibility and with multiple avenues in place to bring in revenue to the event host venue.
18. The top quality venues in the 50 states and it’s Territories will be targeted – and possibly Canada.
PREMIUM PARTNERS
Premium USATT Partners will not be charged upfront fees for selected host partners / venue providers and in return the host provides courts for free or without charge because they are a selected exclusive partner. No court rental fees will be charged to the USA Tennis Tour sub organisation for any reason. In exchange the USATT will
DEDICATED VENUES
Only top quality venue providers can apply to be DEDICATED VENUES host partners of the USA TENNIS TOUR
To become a DEDICATED VENUE host partner of the USA Tennis Tour Platform a host venue will be required to pay an additional subscription fee per month/year or hold a minimum number of events with a minimum revenue to be paid of 1,200 USD per year or 100 USD per month even if no events are held.
Organizers – Basic & Common Information & Information about Being a Organizer
The USA Tennis Tour is owned and co-managed by 21Ace Tennis Events LLC.
You will be a host organizer for the event and for USA TENNIS TOUR, in partnership with Luke Harden and USATT who will also be putting the tournament together and assisting with all tournament operations.
USA Tennis Tour is a high performance tennis tour for all ages and is a pathway from middle school TO high school TO junior TO college TO pro tennis.
Summary
The USA Tennis Tour is owned and co-managed by 21Ace Tennis Events LLC & Shuttleworth & Ward LLC. USATT features the Coop.Tennis initiative, which will be explained more.
You will be a host organizer for the event and for USA TENNIS TOUR, in partnership with Luke Harden and USATT who will also be putting the tournament together and assisting with all tournament operations.
USA Tennis Tour is a high performance tennis tour for all ages and is a pathway from middle school TO high school TO junior TO college TO pro tennis.
All players are invited to play in the “Open” tournament. But it is designed for ADVANCED, HIGH PERFORMANCE players who play high level tennis.
UTR SUGGESTED: 6-14+
USTA LEVEL: 4.5+
Additional divisions such as qualifying draws, or secondary draws could be implemented for lower rated players. All tournaments feature qualifying and main draw for singles and doubles. If there is not enough players, all players go to Main Draw.
Prize Money
The USA Tennis Tour has Standard Prize Money Models and these will be explained and agreed in advance of the event.
All prize money distributions will be adjusted if players do not fill the 32 draw minimum for each division.
Each tournament sets its own prize money level and is adjusted based on tournament results of participation and sponsors.
Example
Champions Circuit – $1000 minimum set Prize Purse
Elite Circuit – $500 minimum set Prize Purse
Organizer Partner Potential Earnings
You will be compensated based on a negotiated net income share dollar amount by USA TENNIS TOUR, after all reasonable expenses. The USA TENNIS TOUR and Organizer Partner agree on a profit share, a set amount of compensation, or similar. Each Event has its own Agreement, financials wise.
Your earnings potential is based on the total number of players paying entry fees and the expected costs and income from the divisions in this event.
This could be a fixed lump sum amount or percentage profit after costs.
A separate detailed financial document will be issued to you as Host Organizer per event.
The USA TENNIS TOUR is currently not hiring employees or staff, but partnering with individuals and businesses to present these events.
The Facility & Courts
The facility requirement is at usually at least 4-6 courts during the event and more courts depending on the number of players registered and how many divisions are being played.
A contract is usually signed to secure the venue for the dates requested.
You, as host organizer, are responsible for being a Liaison between USA Tennis Tour and the venue.
We also ask that tennis practice courts and warm up areas are provided for players such as gyms, tennis courts, soccer fields, trails for biking and running, etc.
Our Own Platorm
The USA TENNIS TOUR is currently operating on the 21AceTennis.,+’ platform where our events are posted, currently matches do not count toward USTA OR UTR results.
USA TENNIS TOUR will manage the tournament website and maintenance of updating entry lists, seeds, draws, schedules in coordination with the Organizer.
Posting and Managing the Tournament
All 3 parties will be organizers of the event, and manage the tournament, USATT will manage the website page by updating information, draws, match times, etc.
21Ace Tennis on behalf of the USA Tennis Tour has final say on postings and changes on website page.
All parties will be responsible for running and managing the event before, during and after the event.
The event will be posted on the 21AceTennis.com page and managed by USATT & 21AceTennis Events LLC.
Your Involvement Leading Up to the Event
As a host organizer, you will be able to plan the event, you’re asked to invite players and have a minimum of 32 players (with no maximum limit) in each individual division (draw) of the tournament, assisting on sponsorship and amenities for players during the event, consulting with the venue on the event, asked to invite coaches and tennis executives to invite their players and more.
Organizers are the boots on the ground, the ones at the tennis location, in the area, securing planing of the event, in coordination with USATT. Organizers will help with recruiting sponsorship, players, advertsing, advertisers, catering, and more.
Your Involvement at & after the Event
As host organizer, you will be on site during the event, serving as Tournament Director or Assistant Tournament Director or similar position, you will be handling putting players on court, posting the draws and announcements, overseeing court maintenance and tournament operations, assuring all players and persons are taken care of at the event. Host organizer is responsible for all the operations of the event.
USA TENNIS TOUR and 21Ace Tennis Events, LLC Executives and Staff will be on site for some events, this will be communicated before each event.
USA TENNIS TOUR will run and manage all events with the coordination and consulting of Organizers and in partnership with all Organizers to present and plan the events.
Balls & Equipment
USA Tennis Tour will choose and supply the tennis balls for the event, out of costs.
ITF approved is mandatory.
We will arrange for these balls to be brought to the Venue or the Host Organizer’s location of choice leading up to the event or consult with the Organizer to purchase balls, order balls or have balls delivered to the venue.
USATT & Organizer will consult on ball choice, ball rule implementation, and other ball and equipment decisions.
Water, Food, Towels, Snacks, Amenities
If you as host organizer choose to purchase any amenities for players or for the tournament, this will come out of your pocket.
USA Tennis Tour reserves the right to purchase amenities for players out of costs.
All USATT tournament costs will be discussed with Organizer and USATT before and during each event.
USATT provides water, towels, and other amenities for players during events such as cooling measures, snacks and more.
These expenses will come out of revenue and be tallied as event costs.
If organizer purchases items without the consulting and permission of USATT, reimbursement is not guaranteed.
USA TENNIS TOUR, 21Ace Tennis Executives On-Site
It will be discussed per event whether 21Ace Tennis & USATT Executives will be on site during the event, leading up and after the event.
As manager of USA TENNIS TOUR. 21Ace Tennis will oversee operations, and be there for assistance if at all possible, this will be agreed to before each event.
21Ace Tennis Staff could be in attendance, helping with the event. We can agree this from event to event as needed and the costs for this will come out of reasonable expenses as listed.
Organizers will consult with USATT on duties, assignments, tasks, and event requirements by the Organizer ranging from putting matches on court, coin tosses, hiring umpires and referees, acquiring volunteers, setting up event entertainment, food, drinks, and everything that goes into running a tennis tournament.
Trophies & Awards
Trophies and awards will be arranged by 21Ace Tennis and USA TENNIS TOUR, out of costs.
These will be ordered by USA TENNIS TOUR & 21Ace Tennis and transported to the host organizer’s desired location or the host venue prior to the event or the Organizer will purchase or order the trophies in coordination with USATT.
Network Day / Media / Press Conference / Pre-Tournament Ceremony
On Day 1 or 2 of the event, we want to have an opening ceremony, networking, interviews, press conferences, draw ceremony, player gala dinner party to get everyone together to hear the announcements of the event.
This will be our “Media Day” and will also be a gala to announce Coop.Tennis, USA TENNIS TOUR, instructions on the event, details of the event, and more.
There could be Exhibition matches, fun and games, Kids Day, pro-Am’s, dinner, live music, this is a way to kick off the event with a bang and get sponsors and players involved.
Additional Events
Community Mixer – Coaches Work Shop – Exhibition Matches – Hitting Clinics – Pro-AM morning and evening session, all are available to be implemented into the schedule. These opportunities can be sold to our Sponsors.
Additional divisions payment and compensation can be negotiated based on actual involvement.
Spectator Tickets
A BIG PART of our business model is selling tickets and items such as
- Tickets
- Food, beverages,
- Clothing
- merchandise and memorabilia
- tennis and gift shop products will be sold
Organizers should know all USATT events are designed to sell spectator tickets, gift shop items, food and beverage, Memoriabilia, Merchandise and more.
This revenue will increase tournament profits and get more people out to the events, posting on Facebook, sharing with friends.
Preferred Sites & Amenities
USATT is open to all venues, but locations that are more inclusive, are more ideal.
USATT is looking for state of the art and exciting venues, as well as traditional venues.
- Clubs
- Academies
- Resorts
- Country Clubs
Venues with:
- Restaurant,
- with housing,
- with showers,
- with locker rooms,
- with pool,
- with spa,
- with golf,
- able to hold thousands of people,
- with meeting rooms / banquet halls, ballrooms.
Examples
ClubCorp/LifeTime Fitness.
Sponsors
Organizers are helpful in certain areas and locations to recruit sponsors and advertisers interested in supporting the event.
- Local Sponsors
- Regional
- National
- International
- Tennis Brands & Companies
Approach bigger names like TennisExpress
- Restaurants
- Hotels
- small business collaborations
- Chambers of Commerce Collaborations
- Transportation Collaborations
These will also help with Cost Reduction & Time Reduction
Sponsor space and vendor space will be sold
- Banner and signs will be hung
- Food trucks, shopping, dining, entertainment spots
Advertising
USATT requires tons of advertising to get players spectators sponsors, etc. involved and supporting the tournament, event.
Ways to Encourage Players
- Prize Money
- Cost / Time Reduction-
- Benefits to players
- Accommodations with discounts
- Preferred Affiliate Program
Ways to Encourage Spectators – Sponsors
- Airbnb,
- Hotels
- CrackerBarrel,
- Moe’s “like chains” and other chain restaurants with nationwide locations
- Tour Wide sponsorship options
- Banners at events
- Logos on websites
- Social media push out
- Email marketing inclusion
Budget for Facebook-IG ADs, purchasing ads will help promote events and gain participation.
Advertising & Promoting
Strategies
ADs on sites like Tennis Warehouse , Tennis Express , popular tennis accounts and websites.
International & National Advertising
- Bing
- Snapchat
- YouTube
Local & Regional Advertising
- Ads on radio
- Ads on TV
- LOCAL NEWS
- LOCAL PODCASTS
- STATE / CITY based accounts.
Will encourage players sponsors and small business collaborations
Promotion
Promoters
Affiliate Program
Promoters advertise events and get paid affiliate pay for when players sponsors or any revenue comes in, or register using their code.
Public Relations
Good deeds for the communities we are in will improve our perception by the local community and the April’s. Things like donations, helping kids, helping seniors, supporting the disabled, will shed good light on the tour.
This will encourage sponsorship, participation, business involvement, clients, partners and affiliates.
Examples
Salvation Army – Rotary Club
Any more information or questions? Contact USA TENNIS TOUR at LUKEHARDEN2@gmail.com
ADDITIONAL INFORMATION
Summary
The USA Tennis Tour is owned and co-managed by 21Ace Tennis Events, LLC.
All USATT members are receiving membership to Coop.Tennis as well, with USATT partnering with Coop.Tennis!
You will be a host organizer for the event, in partnership with Luke Harden and USATT who will also be putting the tournament together and assisting with all tournament operations.
You will be compensated based on a negotiated rate of pay by USA TENNIS TOUR, after expenses.
The USA TENNIS TOUR is currently operating on the 21AceTennis.com platform where our events are posted, you will be assigned as Organizer and Tournament Director.
The Facility
The facility requirement is at least 4-6 courts.
A contract is usually signed to secure the venue for the dates requested.
You, host organizer, are responsible for being a Liasion between USA Tennis Tour and the venue.
Posting and Managing the Tournament
All 3 parties will be organizers of the event, and manage the tournament website page by updating information, draws, match times, etc.
All parties will be responsible for updating the website page before during or after the event. Organizer should email the USATT with any website suggestions.
The event will be posted on the 21AceTennis.com page and managed by all parties.
Your Involvement Leading Up to the Event
As a host organizer, you will be able to plan the event, you’re asked to invite players and have a minimum of 32 players in the tournament, assisting on sponsors and amenities for players during the event, consulting with the venue on the event, asked to invite coaches and tennis executives to invite their players and more.
Your Involvement at the Event
As host organizer, you will be on site during the event, serving as Tournament Director or Assistant Tournament Director or similar position, you will be handling putting players on court, posting the draws and announcements, overseeing court maintenance and tournament operations, assuring all players and persons are taken care of at the event. Host organizer is responsible for all the operations of the event.
Balls
USA Tennis Tour will choose and supply the tennis balls for the event, out of costs.
ITF approved is highly recommended and expected.
We will Arrange for these balls to be brought to the Venue or the Host Organizer’s location of choice leading up to the event.
We will consult with Organizer on how to get tournament balls on site for the event if USATT is not mailing them to the venue. This will be dealt with per event, balls will come out of event costs.
Water, Food, Towels, Snacks, Amenities
If you as host organizer choose to purchase any amenities for players or for the tournament, this will come out of your pocket.
USA Tennis Tour reserves the right to purchase amenities for players out of costs.
USATT provides player amenities for all events.
Consult with USATT before purchasing any items for events.
21Ace Tennis , On-Site
21Ace Tennis will be on site during the event, leading up and after the event.
As manager of USA TENNIS TOUR. 21Ace Tennis will oversee operations, and be there for assistance.
21Ace Tennis Staff could be in attendance, helping with the event.
Interested in becoming an Organizer? We will send you the Organizer Proposals, Information, Documents, Organizer Responsibility Form & more!
Request the Organizers Standards, Rules and Regulations form to be sent to you! This explains it out in in detail, as well as the Organizer Duties form.